Lisa Crowell - Media & Video Storytelling Strategist / Founder, FireBrand Media - VA
Consulting
If your content isn’t converting and even polished videos aren’t achieving your goals, I can help you build a more effective communication strategy that drives results.
I help businesses and organizations implement “The FireBrand Frameworks,” practical systems designed for leaders to elevate your communication and impact. My strategies help you create story-driven content that attracts leads, builds trust, and shortens your sales cycle.
The principles I teach are not based on algorithms. They’re evergreen concepts that help your business or nonprofit grow, adapt, and stay relevant as your industry evolves.
I also teach ways to use AI to strategically sharpen your message, streamline production, and save time without losing the human connection that makes stories memorable.
After 30 years producing network TV shows, commercials, marketing campaigns, and TV news reporting, I now focus on helping organizations refine their messaging, strengthen their on-camera communication, and tell stories that people actually remember and respond to.
Through my “FireBrand Story Series,” I teach you or your team how to tell the right stories at the right time to create deeper audience connection and stronger business outcomes. These story-driven systems can attract higher quality clients whether B2B or B2C, strengthen your reputation, fast-track trust with your clients, and build your personal brand.
If you want to elevate the way you communicate with clarity, creativity, and confidence —on stage, on camera, and in business— I’d love to help transform your everyday communication into unforgettable stories that spark emotion, inspire action, and drive results.
What kind of consulting is best for you?
Whether we meet once or work together over several sessions, every consultation is built around your business, your message, and your goals.
No cookie-cutter templates. No one-size-fits-all formulas. Just a clear strategy designed specifically for you.
Choose the Strategy That Meets Your Needs
One session can solve a problem and strengthen your message.
Multiple sessions can transform the way you communicate your mission and create a comprehensive system to grow your business. Choose the consulting experience that's right for your goals.
Strategy Session
1 Hour
$245
One focused hour can completely change how you communicate your business.
In this one-hour Strategy Session, we'll dive into whatever you’re struggling with. Whether that’s writing stronger messaging, camera confidence and delivery, content creation, creating your Ideal Customer Profile (ICP), etc.
We'll get to the root of the problem—and map out a strategy to move forward.
You'll leave with practical feedback, actionable ideas, and a personalized plan you can begin implementing immediately.
A One-Hour In-Depth Strategy Session is perfect if you...
Need clarity on your messaging or brand positioning.
Want to create more effective video content.
Feel stuck when it comes to what to say or post.
Want honest, experienced feedback from a professional with 30 years working with audiences in the TV, media & production industry.
Need a roadmap before investing more time creating content.
You'll walk away with more than ideas—you'll leave with direction.
Brand Transformation
3 Sessions
$650
Three sessions scheduled 1–2 weeks apart gives you time to apply your strategies before we start refining.
We can build a system for whatever goal you want to attain: a deep-dive into developing your content pillars for endless posting ideas, learning storytelling techniques to move your audience to action, or building on your personal or professional branding so you become recognizable and remembered.
I can also guide you on strategies that build trust, and attract your Ideal Clients, supporters, & opportunities.
3 Sessions can transform your business and are perfect if you...
Want to become more confident and consistent on camera.
Need a long-term messaging strategy—not just content ideas.
Want guidance as you implement changes and refine your approach.
Are ready to build a stronger brand through better communication.
Want an experienced strategist in your corner as your business grows.
By the end of our three sessions, you'll have more than a collection of content ideas—you'll have a communication strategy you can use again and again.
Whether you're creating content for your website, YouTube, Instagram, Facebook, LinkedIn, presentations, or another platform, the principles of strong storytelling remain the same.
Together, we’ll build a communication strategy that can be adapted wherever your audience finds you.
You Don't Need More Content. You Need More Clarity.
If you're like many business owners and entrepreneurs I work with...
You know your business inside and out—but struggle to explain why someone should choose you.
You have plenty of expertise but don't know how to turn it into compelling videos.
You're posting because you know you should—not because you have a clear strategy.
You wonder why your content gets attention but doesn't generate enough leads.
You know there's opportunity online... but your message isn't cutting through the noise.
That's where strategic storytelling makes all the difference.
Keynotes & Workshops
Whether your team is creating video content, pitching clients, leading outreach programs, board meetings or the face of social media, Lisa teaches how to use your natural voice and viewpoint to your advantage.
Lisa’s talks and classes blend entertainment, psychology, and storytelling frameworks that help you capture attention, build trust, and move others to action.
Many of Lisa’s in-depth workshops in the FireBrand Masterclass Series include FireBrand Gear Guides, workbooks, checklists, and Video Challenges tailored to her courses.
Every keynote and workshop can be customized to your industry/event and designed to light a creative spark that lasts long after the event.
You will walk away from Lisa’s events having learned, laughed and acquired a new set of skills and actionable take-aways.
Lisa Crowell helps teams turn everyday communication into powerful storytelling that connects, converts, and inspires.
With 30 years experience in TV news and producing shows for networks including HGTV, Food Network, and Discovery Channel, she shares insider techniques from television’s most persuasion-driven world, giving audiences practical tools they can use right away.
Submit the form below for pricing information about speaking presentations.
Video Production
If you’re interested in impactful videos with strategic storytelling to achieve your marketing goals, the first step to working with us is to click here to take our online Video Strategy Quiz.
This fast and free survey is a great way for us (and you!) to discover which types of videos would be most effective for your business. You’ll receive instant results tailored to your business with the type of video content that can help achieve your goals.
Each video project is customized to your goals, so pricing for videos depends on the scope of work, number of shoot locations, shoot days, how quickly you need it done, etc. Click here to see some of the types of videos we create.
We offer packages to save you money by bundling videos, and we can often shoot multiple videos for you on the same shoot day.
Submit the form below with details about what you’d like your videos to achieve or request a free 15-minute discovery consult about your video projects.
Broll Select Packages
If you don’t need full-scale video production but want to add video testimonials to your website/social media, refresh your marketing, cover a campaign launch, or capture broll of your event and/or interviews of your customers, clients, or employees, our BROLL SELECTS PACKAGES offer professional, purpose-driven content you can reuse across all platforms anytime you want.
We film your business in action and deliver the files in a ready-to-edit format, audio sweetened and color corrected so your team can easily edit it later.
Broll Selects are better than raw footage because they are the best shots from the shoot: wide, medium, tight, aerials, creative angles, etc. No shaky, poorly-lit, throw-away clips.
Broll Selects are great for building an evergreen content library that can be repurposed across campaigns, social media, websites, newsletters, blogs, pitch decks, presentations, and media press kits.
Pricing depends on number of locations, shoot days, hours of filming, number of interviews, graphics, music, etc.
We look forward to hearing from you!
Submit the form if you’re interested in consulting, keynotes, workshops, speaking events, or video projects.
Let us know if there’s something specific you want to learn: storytelling, social media strategies, video tips, camera confidence, etc.
Also let us know if you’re interested in group or one-on-one classes — virtual or in-person.
Check Out Some of Our Videos HERE!
If you want more information about our production process and how we work with our clients to create results-driven videos, promos, commercials, and content, CLICK HERE.