The FireBrand Media Video Academy

The Masterclass Series for leaders who want to use video to become recognized, remembered, and chosen.

Where professionals learn video, storytelling, and communication strategies I’ve developed after 30 years in television.

Ignite Your Brand & Inspire Your Audience!

Email me the classes!

The FireBrand Masterclass Series is for YOU if you want to:

✔ Create videos that build trust.

✔‍ ‍Speak naturally and confidently on camera.

✔ Craft clear messages your audience remembers.

✔ Attract your IDEAL clients, customers and supporters.

✔ Stop sounding rehearsed and start sounding genuine.

✔ Record professional videos using your phone.

✔ Create videos that shorten your sales cycle.

✔ Use video to build authority.

Let's make your videos less cringe and more compelling!

(Instructions from your TV producer coach!)

Each FireBrand Masterclass…

is a skill-building workshop designed to help you become a stronger communicator on camera and beyond. You will learn FireBrand Frameworks, practical strategies to move your audience and get results.

Why FireBrand Video Academy?

Because videos are no longer optional; they’re imperative. Videos are powerful marketing tools that make your audience emotionally invested, position you as the expert, and move potential buyers from curiosity to commitment.

A FireBrand Video Challenge…

is featured in each Masterclass! You don't have to participate in the Video Challenge after the workshop, but if you do and you'd like my professional feedback with personal strategies tailored to you, I offer private consultation at a reduced rate.

“Film Yourself With Confidence”

Part of The FireBrand Masterclass Series

COST: $195 per person

In this 3-hour Masterclass, you will work on a simple, yet highly effective formula to craft your core message, and techniques for delivering your message on camera with confidence, plus how to turn attention into action. You will also learn easy set-ups for filming yourself with your phone.

If you dread speaking on camera, but you’re tired of missing out on the opportunities that come from putting yourself out there, get ready to learn strategies that can transform your business and your life!

Whether you’ve never made a video OR if your videos aren’t bringing in the right clients or driving the results you want, this Masterclass can help you pinpoint WHAT you need to say and HOW you should say it on camera because:

IF YOU DON’T MAKE PEOPLE FEEL SOMETHING, THEY WON’T DO ANYTHING.

The “Film Yourself with Confidence” Masterclass focuses on 3 main strategies:

Crafting a message people actually remember — simple and straightforward for one-take filming
Speaking naturally and confidently on camera — techniques for feeling comfortable with your delivery
Filming yourself with an easy, repeatable setup — strategies to avoid bad production quality using your phone

If people don't know who you are or what you do, they can't hire you, buy from you, recommend you, support your mission, donate, volunteer, or invite you to speak.

The people making the most impact aren't always the smartest or most experienced. They're the ones willing to be seen.

This Masterclass is designed to help you become one of them.

Visibility = Opportunity!

I share insights from 30 years in the television industry, both in front of and behind the camera. These frameworks combine storytelling, techniques from the TV & film industry, marketing, and psychology so you can create a deeper connection with your IDEAL audience, become the trusted voice in your industry, and grow your business or organization.

Whether you're a business owner, entrepreneur, nonprofit leader, creative, or professional, you'll learn how to create simple, effective videos to communicate your message clearly and confidently on camera — without expensive equipment or complicated technology.

(We won't discuss editing or shooting B-roll footage in this class; this is more focused on your set-up, filming method, messaging and delivery.)

Every participant in “Film Yourself with Confidence” receives:

A comprehensive FireBrand Media Workbook filled with exercises, examples, and guided worksheets.
A filming checklist you can use every time you record a video.
Hook starters, messaging frameworks, and content prompts for those moments when you're not sure what to say.
Practical tools for preparing your nervous system for speaking on camera even when you’re uncomfortable.
FireBrand Media Gear Guides with recommended microphones, lighting, tripods, etc at a variety of price points.

Email Me about Upcoming Masterclasses

writing and producing w adrian curry for blockbuster studio.jpg

Throughout my 30-year television career, I've been producing TV series, directing commercials, and speaking on camera as a news reporter & anchor.

I founded FireBrand Media to help YOU find your voice, attract your ideal audience and set your stories on fire to bring in opportunities for success.

Nice to meet you ~ I’m Lisa!

Lisa Crowell - Media & Video Storytelling Strategist, Founder of FireBrand Media - VA

“After producing TV shows for networks including HGTV, Food Network, and Discovery Channel, one of the biggest lessons I learned had very little to do with cameras.

It had everything to do with communication.

How do you capture attention?

How do you keep people watching?

How do you explain something in a way people actually remember?

How do you move someone from simply listening...to taking action?

Today, I teach the storytelling techniques the TV and Film industry uses to capture attention and turn it into action. I’ve helped business owners, nonprofit leaders, entrepreneurs, and professionals build authority through strategic videos, strengthen their brand, and communicate more effectively using video so their businesses and organizations become recognized and remembered.

Because cameras don’t capture attention; stories do.”