Ignite your brand.
Inspire your audience.
At FireBrand Media
we set your stories on fire
You want attention that turns into action.
That’s what our storytelling delivers.
You don’t need just another video, social media post, or speaker on stage…
You need to bring the heat.
At Firebrand Media, we turn your message into a story that moves people and gets results.
FireBrand Media Founder, Lisa Crowell has 30 years of storytelling experience both in front of and behind the camera.
From news reporting to writing and directing TV shows for networks like HGTV, Food Network, and the Discovery Channel, Lisa has mastered what keeps viewers hooked.
Now, she uses the same storytelling triggers and sales psychology to help businesses and organizations create powerful, story-driven content designed to:
Attract high-end clients whether B2B or B2C
Shorten your sales cycle
Recruit & retain employees
Grow your organization
Compete with larger companies
Position you as the leader in your industry
And teach you camera confidence to speak with clarity
Whether your focus is the top or bottom of your sales & advertising funnel, our strategies can increase your visibility, engagement, website traffic, click-through rates, sign-ups and sales.
Most businesses struggle to be remembered.
We craft stories that don’t just get watched — they get results
Ready to stop guessing what kind of videos will move your business forward?
If you’re in Southwest Virginia, take our Video Strategy Quiz! (It’s fast & free!)
Your results will pinpoint the types of videos your business needs. We’ll show you exactly how FireBrand Media can bring them to life with a customized plan, creative direction, and production that sparks real results.
You already know video isn’t optional; it’s imperative.
But not all videos are created equally.
FireBrand Media: where storytelling meets strategy.
WHO WE ARE
Located in Southwest Virginia, we are strategic storytellers who combine the art of creative and persuasive writing with a comprehensive formula to help businesses stand out and stay remembered.
We help local businesses go from hidden gems to hometown favorites by showcasing the heart behind their work. With three decades of TV writing, reporting and producing, we create videos that don’t just look good; they persuade, connect, and convert. Your audience won’t just feel your message: they’ll be moved to act on it.
WHAT WE DO
We write, shoot and edit compelling content to reach the right clients, hire top-tier talent, and inspire buyers and investors to choose you.
In this digital age, videos are not a luxury, they’re part of doing business. And the right videos can set you apart from your competition. At FireBrand Media, your videos become evergreen assets to use across your marketing:
✅Website / TV ✅Social media ✅Newsletters ✅Proposals
✅LinkedIn ✅Presentations ✅Recruiting ✅Landing pages
✅Investor mtgs ✅Lead gen ✅Internal onboarding & more
FireBrand Media videos are powerful marketing tools that make your audience emotionally invested, position you as the expert guide, and move potential buyers from curiosity to commitment.
Consulting
Lisa also offers one-on-one and team consulting, available in-person or virtually, for businesses, non-profits or entrepreneurs that want to elevate how they communicate on camera, online, and in person.
Whether you want to learn:
expert tips for creating social media content
how to shoot your own videos, write to persuade, and speak with confidence on camera
pre-production planning and the most effective formats for editing/posting.
how to craft high-quality, strategy-driven videos that don’t just look good; they deliver results
repeatable systems and plug-and-play templates you or your team can replicate with any project.
practical ways to use AI tools effectively to elevate your marketing without losing your personal touch. Lisa can help you avoid the pitfalls of AI: generic, artificial-sounding content that is backfiring on businesses and turning customers away.
Keynotes
If you’re looking for an engaging and empowering speaker, Lisa delivers dynamic keynotes that can boost your leadership, marketing and sales.
With decades of experience producing nationally broadcast TV shows watched by millions and delivering live broadcasts that require clarity and confidence on camera, Lisa teaches audiences practical tools like:
insider techniques to turn facts into unforgettable stories that drive sales, influence and loyalty
how the “Info-tainment Formula” Lisa used to create hit TV shows that built audiences and revenue can work for you
the most effective videos that help businesses and organizations with sales and growth
authentic ways to define and deliver your brand online and on camera — because your brand isn’t just your logo, it’s how you make people feel
how AI can benefit you and how to prevent it from killing your traction and sacrificing trust
Experience Matters
Tired of ads that don’t inspire action? FireBrand Media videos capture attention and solve your clients’ problems.
Our consulting and keynotes can transform how you present, pitch, and persuade your audience.
We’ll share behind-the-scenes strategies from major network productions and show how you can apply the same principles to building an audience for your business and converting them to customers.
Stronger stories.
Sharper message.
Smarter marketing.
If you’re not on social media, you’re missing a huge opportunity for growth and connection with potential clients.
Lisa has worked on successful social media campaigns for large corporations as well as small and medium-sized businesses.
She teaches leaders and teams how to master their messaging to create and manage content that actually gets results.
If you want to get through to people, you have to get in front of people. Lisa can help you choose your platform/s strategically, and teach you how to create stellar hooks to stop the scroll.
Lisa’s techniques using just a smartphone without expensive camera equipment prove your visibility on social media isn’t vanity: it’s value.
Social Media IS Your Resume
If you’re overwhelmed by AI, you’re not alone. Businesses are underutilizing the right tools and overusing the wrong ones. The result? Their content sounds fake and forgettable, and they’re losing customers.
If used poorly, AI can weaken your marketing, kill your traction and sacrifice your authentic voice.
We show you how to use AI to enhance your storytelling, streamline your process, and sharpen your message. You’ll learn which tools actually save time, when to integrate them, and how to make sure your content sounds like you, not a bot.
The more technology advances, the more people crave real connection.
The question isn’t whether AI will impact your organization, it’s whether your people will know how to use it effectively.
AI: Helpful or Hollow?
Still not convinced that VIDEOS provide proof for your customers long before they buy from you?
Did you know nearly 90% of consumers say videos convince them to buy a product or service over photos.
And social video content receives 1,200% more shares than images or text.
Are you struggling to attract new clients? Do your sales conversations take too long to close? Are you frustrated trying to make your message connect? If you answered YES to any of these questions, FireBrand Media can help!
If your content isn’t converting, let us figure out why and customize a plan to help you fix it!
The Power of Video